Simple Email Marketing [Mailchimp and WPForms]

Simple Email Marketing [Mailchimp and WPForms]

This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

Are you a Mailchimp subscriber? Do you use them to collect email addresses on your WordPress website?

Having a Mailchimp signup form is a great way to improve your email marketing strategy and build your email list. And what discuss on this blog, an email list is the lifeblood of your business.

Being the #1 way to sell a product or service, it’s only understandable that you will need an easy way to allow your customers to receive goods their need.

Thus, WPForms teamed up with Mailchimp to offer Mailchimp subscribe forms on your WordPress website.

Do you want to learn how to can add Mailchimp to your website?

What is Mailchimp?

Mailchimp is an email marketing tool used to send out emails, newletters, and more.

They deliver about 10,000+ emails every second over their platform and offer up tp 10,000 emails a month and 2,000 subscribers on their free plan.

Most tools are accessible on this free account and are great for small businesses and personal use.

Pros of Mailchimp

  1. Thorough reporting
  2. Generous free plan
  3. Great template editor
  4. Extra features

Cons of Mailchimp

  1. High cost subscription plans

Mailchimp is definitely right for you if:

  1. Integrations are important to you as if provides hundreds of integrations such as the one being discussed in this article [WPForms + Mailchimp].
  2. You offer online or in-person services and want to use their booking appointments feature and receive payments online.

Get Start with Mailchimp

You need to install and download the WPForms plugin. Check our step-by-step on how to install and activate WordPress plugins.

Next, go to WPForms > Addon > Mailchimp Addon.

Install and activate the addon.

Go to WPForms > Add New and create a new form.

Choose the newsletter signup form template to create a simple signup form.

mailchimp subscribe form

You can add additional fields by dragging them and many any changes to the form. You can also click on the form field and rearrange the order of the form.

mailchimp subscribe form

GDPR Agreement Field

Adding a GDPR agreement field to your Mailchimp subscribe form a should be important. By doing so, you are giving your site visitors an explicit way to agree to you storing their personal information and sending them email marketing materials.

mailchimp subscribe form

To use this form field you need to go to WPForms > Settings > GDPR Enhancements. Then, you can enable the enhancements features that WPForms has available.

Connect your Form to Mailchimp

In order for your form to work you need to connect it to the Mailchimp provider.

To do so, got to Marketing > Mailchimp > Add New Connection. When the box pops up, name the connection.

Now, you will need to add a Mailchimp API Key. This can be done when you sign in to your Mailchimp account.

Copy and paste your Mailchimp API Key into WPForms. Then confirm by clicking Add New Connection.

mailchimp subscribe form

Fill out and configure the setting and click SAVE.

You can also configure your forms notifications and confirmations.

Add Mailchimp Subscribe Form to Website

WPForms allows you to embed your forms on various parts of your website, including your blog posts and sidebar.


Strengthen your email marketing strategy and build a bigger email list with WPForms and Mailchimp integrations.

So, what are you waiting for? Get started with this powerful WordPress plugin today.



Book blogger and indie author with a passion for sewing, thinking thoughts about writing with playing with my little baby, Sponk.

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