How to Create EASY Event Tracking in Google Analytics in WordPress

How to Create EASY Event Tracking in Google Analytics in WordPress

Do you want to learn how to create event tracking in Google Analytics the easy way? Do you even understand or know what event tracking is? Can event tracking actually help you as book blogger?

If you struggle to understand the results of your marketing efforts, then you need to learn about custome events and MonsterInsights is here to help us with that.

Today I will show you how to set and create event tracking in Google Analytics and how it can come in handy as you are book bloggers. But first, what exactly is event tracking?

Before we get into this article there is three things I need you to do.

  1. Grab a pen and paper
  2. Pour yourself some happy liquid
  3. Get rid of all distractions

Great now that we are all set, this is Event Tracking in Google Analytics.

This post contains affiliate links which means I get a commission every time you click on a link to make a purchase at no extra cost to you

event tracking in google analytics

What is Event Tracking?

Event tracking allows you to measure the effectiveness of your most important links and call to action buttons and allows you to make adjustments to improve overall success. So you can follow the trail so to speak, of how your readers are interacting with your content.

I must say this is a great tool for us writers because knowing exactly what our readers are enjoying the most on our website will help us you market ourselves better and find our target audience and what they like.

So understanding the most important blog post, email opt-in form and so on, in turn, allows us to measure conversions that allow us to optimize. Let’s get into an example.

For instance, let’s say you’ve added the JOIN NOW button to a form. In order to know the interactions on that button, you can use event tracking. It will track how many users viewed and even clicked on the JOIN NOW button.

Have I convinced you that event tracking is a great tool as a book blogger? Why not click the link below to get you started for FREE.

How to Set Up Event Tracking in Google Analytics?

Granted Google Analytics only tracks pageviews hits but with event tracking, you will now be able to measure user’s interaction with your content, which honestly is more important.

There is more than one wya to do this set up but we are busy writers so I will show you the easiest way and that’s using MonsterInsights.

Again and again I could not stress enough why MonsterInsights is your partner as a book blogger. This plugin makes everything easier for you to do and see. And of course event tracking is no different.

It helps you in the most simplest way possible.

To create your custom events lets go to the new feature, Custom Link Attribution. This allows you to add custom event tracking to your custom links. The latest version of MonsterInsights is needed so be sure to update the plugin.

To add a custom event, add the following data variable tags to the HTML of your link.

event tracking in google analytics

When tags are added, then MonsterInsights can track your links.

Let’s add a custom event to our email writing course on how to become a better writer. From the above picture we will need to replace all the ones highlted in yellow and white. This is what our custom event should look like.

event tracking in google analytics

That’s it, you have now added a custom event to your link and MonsterInsights can start tracking your data. Now it doesn’t stop there. In order to know how your links are working you need to view the data report.

View your Report

Click on the Publishers tab in MonsterInsights. MonsterInsights > Reports > Publisher

Under the outbound links you will see the links section and the total clicks section. If you used an affiliate link then you can look under affiliate links.

This feature adds relevance to your content. No more wasting time wondering what is working and what is not. With MonsterInsights start tracking every important link on all your domains and see exactly what your readers are doing.

And that is a wrap. I am super excited to start using this MonsterInsight feature because I am not about the wasting of time. As always if you are a book blogger looking for more information on how to become the best book blogger ever then check out these other blog content.

If you are looking for some inspiration then we have loads of that right here.

And if you have a story to tell but need a plan and a supportive community then this is the place for you. We hope to see you soon.

Please share this with your friends because sharing is caring and as always I welcome comments down below. Have a great one!



Book blogger and indie author with a passion for sewing, thinking thoughts about writing with playing with my little baby, Sponk.

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