How to Use Smart Tags in OptinMonster

How to Use Smart Tags in OptinMonster

What if there was a way to identify your leads and customers whenever they visit your website?

What if you could use that information to personalize their user experience when they visit your site?

Brands that use personalization see significant increases and customer engagement, 20% more sales opportunities, and 18x more revenue according to studies by Jupiter Research.

OptinMonster’s Smart Tag feature is an awesome, cost effectively to use Smart dynamic content in on-site marketing campaigns with a single drag and drop pop-up builder.

That’s an incredibly powerful too that you can use to optimize success.

Let’s see why Smart Tags are important and how you can set them up using OptinMonster.

*Tip: Smart Tags require a Pro or higher subscription.

Get serious about your website growth by getting started with OptinMonster today!

What are Smart Tags

Smart Tags allow you to add dynamic texts to your campaign.

This allows you to show a visitor’s name or the current day of the week automatically by using specially formatted placeholder text.

Personalize your Website with Dynamic Text Replacement

The OptinMonster Smart Tag feature allows you to make on-site marketing campaigns easier and more affordable.

You can merge tags in your on-site marketing campaigns with the click of a mouse.

This merge tag feature can include the date or day of the week, city, state, ZIP code, or country and you can add additional information like the name, email, and phone number of the visitor.

Ecommerce with Smart Tags

You can now grab the attention of shoppers by addressing them by name, city, or date with the OptinMonster Smart Tags feature.

This reduces shopping cart abandonment.

Dynamic Smart Content increases engagement.

Because bloggers need visitors to stay and engage with their content to turn a profit, Smart Tags helps you retain your audience attention and improves engagement.


OptinMonster Smart Tags displays smart dynamic content to the right person just at the right time.

So as a blogger you can now tailor your offer to your audience depending on multiple features.

Such content personalization will reduce your bounce rate and boost your engagement.

How to Add a Smart Tag

Add or edits a text element in the campaign builder

Select the { } curly braces button to choose a predefined smart tag

Select the Smart Tag you want and it will be automatically added to the text field editor.

When you’re finished, Save Changes.

Once the campaign is live, the Smart Tag will be replaced with the dynamic value.

*NOTE: Every smart tag must start with two opening curly braces and end with two closing curly braces.


Because this allows you to determine which content should be placed inside your campaign.

Smart Tag Examples

  • {{day}}: The current day of the week
  • {{city}}: The visitor’s city
  • {{page_title}}: The title of the current page

Easily boost your engagement and conversions with OptinMonster Smart Tags feature.

Are you ready to increase your ROI on your website with personalized marketing campaigns?

Get OptinMonster Today!


Book blogger and indie author with a passion for sewing, thinking thoughts about writing with playing with my little baby, Sponk.

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