6 Keys to the Perfect Email Marketing Strategy

6 Keys to the Perfect Email Marketing Strategy

Let’s build your email list!

Picture this, you have a brand new website with lots of content to share and amazing things to offer. Yet you do not know how to share all his content or how to do it consistently.

Enter the email list.

You keep hearing bloggers and writers say that your email list is the lifeblood of your blog, but you don’t know how to build an email list or what to offer as a new blogger or content creator.

In this article, we are going to talk about:

  • What is an email list?
  • Why an email list is super important?
  • Why bloggers need an email list?
  • How you can build your own email list?
  • What type of emails you should send?
  • What are the best email marketing services and platforms?

What is an Email List?

An email list is a list of email addresses of people who are interested in your products, business, website, and blog.

Through this list you can communicate with your subscribers by selling them helpful and useful information.

Why is an email list super important?

Email Marketing is still the number one way of selling a product or service. With an email list, you can have one-on-one conversations with your subscribers helping them to see what your product or service is all about.

Also to if the company your working for closes their doors tomorrow, the one thing you will have to take away is your email list.

Why do YOU need an email list?

As was mentioned before, an email list is the lifeblood of a blog. If you’re a self-published author or a traditionally published author you no doubt have an author website or blog attached to your website.

By building an email list you are now able to share with your subscribers and target readers special news that you won’t share with the public.

As bloggers and website owners, you can use your email list to keep your audience updated with the latest news about your business.

Types of emails you can offer.

As a writer, there are many offers you can send to your email list. For instance, writers can inform their target readers about their blog posts and recent activity.

Bloggers usually send updates, promo codes, and coupon codes for their products and services. In addition, coupon codes could be used to purchase books or book sets that writers may have.

Through your email list, you can create an email course that you can send to your target readers, teaching them how to become a self-published author, how to write with a schedule, and much more.

To stay connected with your target readers, you can choose to share your social media accounts, send weekly freebies for them to benefit from, and also have a monthly newsletter giving them the details about the business.

The opportunity to create sales funnels is very prevalent in an email list as well.

The big question now is, how can you build an email list and improve your email marketing strategy?

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    How to Build an email list?

    You can build your email list in six steps:

    • Choose your provider
    • Create a sign-up form
    • Make form accessible
    • Create a lead magnet
    • Design a welcome email
    • Communicate

    Choose your Provider

    The first thing you need to do when building an email list is to choose your email provider. This will be the company or person that will allow you to use their services in order to send emails from you to your target audience.

    Some of the email providers that you choose will have different offers. Many email providers allow you to create sign-up forms, lead magnets, and more within their providing services.

    Some of these email providers included are:

    1. Sumo
    2. Mailerlite
    3. MailChimp
    4. Convertkit
    5. Active Campaign
    6. OptinMonster

    The most popular from this list are Converkit, Mailerlite, and OptinMonster, all of which I use to skyrocket my email marketing strategy.

    Create a Sign Up Form

    Sign-up forms help your target audience to input their email addresses and their names and other information into boxes so that they can become your subscribers.

    A sign up for can be:

    • Landing pages – these are dedicated pages that take up the entire space with pictures, input boxes, and information, stating why you are signing up for these email addresses.
    • In-line forms – these are presented within the blog post for you to have easy sign-up access.
    • Sidebar – these are displayed on the left or right side of the website allowing for easy access to readers
    • Pop-up forms – these pop-up after a certain period of time or instantly when your target readers visit your website. Pop-up forms can be in blog content as well as on normal landing pages.
    • Top bar – these are forms that are stuck to the top of the website and when your target audience scrolls the bar remains at the top at all times.

    Most sign-up forms include a name and an email address. Other information may be required depending on what the reader is signing up for.

    Make Forms Accessible

    As was stated before these forms need to be placed in a place where it’s very easy for your visitors to opt-in. Dedicate landing pages and sidebar forms make it very easy for your target readers to join your subscription list.

    A Lead Magnet

    A lead magnet is a product or service that is offered for free in exchange for a target reader’s email address.

    These can include but not limited to:

    • A digital download such as a free copy of the first chapter of your book or a cheat sheet.
    • A discount code such as a percentage of your latest published novel.
    • A resource library access such as VIP access to resources that you have on your website.

    As an author offering lead magnets are very essential in getting persons to sign up to your email address. And as a blogger, lead magnets are your ticket to building an email list and eventually turning profits from it.

    Welcome Emails

    This is the first email that your subscribers would see when they have entered their email address in you box.

    Your welcome email should consist of the lead magnet that you offered and also it should introduce yourself to your target reader and share something about yourself so that they can get to know more about you.

    You would also like to mention that you would be visiting the inbox many times and that they should look out for what you have coming out next.


    Setting up your email list is very easy, however, communicating with your email subscribers is where things get a little difficult.

    You want to keep a constant rapport with your email subscribers perhaps emailing them once every week to find out how they are doing or to offer them something that you are providing.

    You can also make them aware of a product or service that can help them in their everyday life or business venture.

    Through your email list, you can have direct access to your email subscribers and you can ask them questions that you can use to improve the way you deliver content to them.


    An email list is a list email addresses of persons who are interested in your products, business, website, or blog.

    Email lists are very important because email marketing is still the number one way of selling a product or service.

    Through the email list, you can inform your subscribers about your recent blog post, you can send updates, you can create email courses, you can send weekly freebies, and have a monthly newsletter.

    Building an email list is as easy as 1, 2, 3, 4, 5, 6. All you need to do is choose your email provider and create a sign-up form. Then make that form accessible to all your visitors, attach a lead magnet, and send a welcome email. Then you can communicate with them.

    Email list building has never been easier.

    Join the hundreds of bloggers today who recognize that building their email list is the most important way to have a successful blogging platform.

    Get started with Mailerlite or ConvertKit today!

    Don’t forget to grab your free worksheet that will help you to design the perfect welcome email.



    Book blogger and indie author with a passion for sewing, thinking thoughts about writing with playing with my little baby, Sponk.

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